SawickiTarella Architecture & Design
Icebreaker
New York, NY
lg_icebreaker
SawickiTarella completed this remarkable new 2,600 sq.ft. location for the chic outerwear company from New Zealand. Working within extremely tight constraints (12 weeks before opening), we employed a 'turnkey' approach to achieve this efficient and stylish project. The high ceilings and historic character of the SoHo cast-iron district were used to great advantage, allowing fanciful displays of the company's signature Merino wool product and unique promotional icons. The light colors, focused lighting and large illuminated display walls allow their broad product lines to be displayed to full advantage.
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